Social media & video samples
Social media sample #1
Background
Two of MacEwan Residence’s brand values are Respect and Community, so it was important to our team that our National Indigenous Day social media post was crafted intentionally. I researched education and engagement opportunities within MacEwan University and beyond, and compiled them into an information-rich, highly sharable carousel post.
Results
838 accounts reached
124 content engagements (including 58 shares and 5 saves)
29% of accounts reached were non-followers
Accounts Reached
Social media sample #2
Background
In Fall 2020, I self-started and launched a student influencer marketing program for MacEwan Bookstore. To build hype (and recruit candidates), I created this video post with Canva.
Results
872 accounts reached
71 engagements
Post converted into 71 applications (via a Google form link in the Instagram bio)
Video sample
Background
To support its education outreach and member recruitment strategies, Roundhouse organized the Social Innovation Learning Series. I coordinated a green screen video shoot to videos for organic and paid social media promotion.