Social media & video samples

Social media sample #1

 

Background

Two of MacEwan Residence’s brand values are Respect and Community, so it was important to our team that our National Indigenous Day social media post was crafted intentionally. I researched education and engagement opportunities within MacEwan University and beyond, and compiled them into an information-rich, highly sharable carousel post.

Results

  • 838 accounts reached

  • 124 content engagements (including 58 shares and 5 saves)

  • 29% of accounts reached were non-followers

Accounts Reached

Social media sample #2

 

Background

In Fall 2020, I self-started and launched a student influencer marketing program for MacEwan Bookstore. To build hype (and recruit candidates), I created this video post with Canva.

Results

  • 872 accounts reached

  • 71 engagements

  • Post converted into 71 applications (via a Google form link in the Instagram bio)

Video sample

 

Background

To support its education outreach and member recruitment strategies, Roundhouse organized the Social Innovation Learning Series. I coordinated a green screen video shoot to videos for organic and paid social media promotion.