BarrierTek
EVENT MARKETING CAMPAIGN
About BarrierTek
BarrierTek is a research and development company based in Leduc with a mission to put an end to catastrophic fire.
To demonstrate the efficacy of their fireproof coatings for multi-family snd single-family wood buildings, BarrierTek has been hosting a series of live experiments. In collaboration with Beks Marketing, I crafted email newsletters that were sent out to everyone registered for the experiment.
Social media management
I also coordinated BarrierTek’s social media strategy on LinkedIn and Instagram. Working with a designer, I planned and wrote posts that gave followers a closer look at what BarrierTek does, how the experiment would work and which organizations were supporting the experiment.